Discover Heeton Concept Hotel – Luma Hammersmith, where groundbreaking design meets the vibrant spirit of discovery. Our story begins with illumination, inspired by the historic Osram light bulb factory that once lit up this very neighbourhood. Just as Osram pioneered new ways of seeing, Luma represents a forward-thinking approach to hospitality, built with a unique modular concept.
At Heeton Concept Hotel – Luma, Hammersmith, we believe a great stay should spark curiosity. Tucked into one of West London’s most vibrant neighborhoods, our hotel is designed for explorers of all kinds — from families on the go to couples chasing city moments. With bold design, thoughtful touches, and a dash of local flavor, Luma is more than a place to sleep — it’s your launchpad to discover, connect, and create stories worth sharing.
Stay
A snug space with everything you need for a cosy city break. Perfect for couples or solo explorers who pack light and travel smart.
Our standard double offers a comfy bed, smart design, and just the right amount of space to unwind after a day of discovery.
Ideal for friends, colleagues, or siblings on the go. Twin beds, modern touches, and plenty of room to recharge.
One double bed and a sofa bed make this the perfect pick for small groups or families looking for comfort and flexibility.
Two double beds and room to spread out — designed for families or friends who want to stay together and explore together.
Prime Location:
Nestled in one of West London’s most vibrant neighborhoods, The Luma puts you steps away from theatres, riverside walks, and hidden gems waiting to be explored.
Room to Roam:
From spacious studios to multi-room apartments with kitchenettes, our accommodations are designed for curious families, couples, and solo explorers who love a little extra space.
Made for Families:
Quiet rooms, flexible layouts, and thoughtful touches tailored for traveling families.
Fuel Your Day:
Start with a pastry-style breakfast and wind down in our cozy lifestyle bar/lounge. Easy mornings, relaxed evenings, and everything in between.
Explorer Perks:
Enjoy a welcome drink on us and unlock exclusive local discounts with our Friends of Luma program—because adventures are better with perks.
Walkable Wonders:
Surrounded by parks, museums, and family-friendly eateries, Luma is your launchpad for London discoveries—all within strolling distance.
Modern Comforts:
Stay connected and comfortable with free Wi-Fi, air conditioning, key card access, and 24/7 front desk support.
At HEETON CONCEPT Hotels, we believe travel is about true immersion. We empower The Explorer in you by providing a unique network of local gems—from charming cafes to authentic shops and restaurants—right on our doorstep. Simply show your room key to unlock exclusive discounts, allowing you to truly live the neighborhood and discover the heart of our vibrant communities, even if it’s just for a night or two.
Become a Heeton friend today and enjoy long-lasting benefits. 10% discount every time on every stay and at every Heeton property. Book direct with us.
We welcome our Heeton friends with a special complimentary welcome drink on every stay at the property.
Our friends are the first ones to hear about our offers, discounts, events, updates and more that can upgrade your stay.
Our prime locations place you at the epicenter of the action, within easy reach of iconic landmarks, vibrant cultural scenes, and bustling business districts.
Your Must-See Picks
We’ve picked out a few local favourites to help you make the most of your stay. Whether you’re here with the kids, your partner, or just exploring solo, these nearby gems are worth a wander.
London isn’t just a city—it’s a living, breathing storybook. From royal parks to riverside walks, quirky cafés to world-class museums, every corner invites curiosity.
